Interactive Points of Sales
This is the right moment to become curious, investigate and identify all the clues to finding out who your customers really are. What they buy. Their comments. How they move, from the supermarket to social media, in other words. It is the ideal tool for getting to know them, and then winning them over. Don’t you think?
Whether it is a product or service, all our work on communications strategies, be they creative or commercial, start and end with the customer. It is they who we must conquer, convince, inform, surprise and have fall at the feet of your brand.
Clienteling is a consumer-focused marketing strategy. A series of actions are designed around the customer’s desires, and the most suitable tools put into action to create a path which leads directly to them choosing your brand. But it doesn’t end there: once they have become a customer, they are no longer left on their own. The brand continues its dialogue with them, cultivating the relationship, listening and talking to them. It constructs a one-to-one relationship with them, making them feel important and unique, thanks to custom tools like the shopping experience, dedicated apps and other technologies for mobile devices.
This way the customer feels desired and understood. And they will be ready to swear loyalty to your brand, with a few, simple clicks.