A world in constant evolution
Our Digital Marketing business unit is a mirror to our own times as well as the future. It grows and updates itself each and every day, with the addition of new technologies and effective tools to monitor results, analyse data, and organise its Digital Marketing activities.
We are not just a digital company: we are a Digital Marketing Hub, able to integrate processes to meet the goals of our clients, to whom we offer analysis, strategies, consultancy and know-how with synergistic, measurable and memorable activities.
The Internet is so vast we cannot hope to navigate it without search engines. SEO techniques have become essential in supplying correct information on a website to the search engines’ algorithms: the better the information supplied, the better the indexing results will be.
If we compare a website to a physical point of sale, building a website without considering SEO would be the equivalent of opening a bricks-and-mortar store in the open countryside, where it would be seen only by chance passers-by. SEO is like opening a store in the centre of a city with a big neon sign on it.
“Talent wins games, but teamwork and intelligence wins championships.”
"Content is the King" is one of Bill Gates’ most famous phrases.
The quality of Digital Marketing content makes the difference, because the best strategies are worth nothing if the content is not of sufficient quality.
We have topics for every conversation. We know how to write to generate and maintain interest, creating content which is always interesting and never boring.
Our bread and butter, online every day. All the wealth of our decades of offline experience has made the leap online, bolstered by the energy of new professionals who have been weaned on these new technologies.
More than a tool, it is the lynchpin of all online activities. The web is a tangle of roads which lead to all possible destinations. When Marketing Automation is working at its best, it becomes a navigator which can choose the shortest and least expensive routes to meeting new customers by monitoring all marketing activities.
We are all social, but we are not all social media managers, and unfortunately it shows. Our task? To generate visibility, but above all to create and maintain a suitable reputation through user/consumer dialogue. Naturally, through optimisation of all activities and ensuring their synergy on all available platforms.
"The mind can be convinced but the heart must be won."
Direct Email Marketing, or more simply DEM, is a genuinely effective tool. As long as it reaches the right recipient. This is where the famous mailing lists come in. As well as content. And the talent of our marketing managers.
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Smartphones, tablets, netbooks: communication is mobile, whichever device you choose! Mobile Marketing will help you to make the right contact, identifying and organising everything. From creating the message to delivering it – to the right recipients!