We
create projects based on market analysis and research in
order to assist our customers in their decision-making
processes. Fifteen years of experience, as well as our
researches conducted in a variety of areas (industry, trade
and tourism, customer satisfaction), and product test consulting,
have given us the insight to develop a method that guarantees
the best results for your business information requirements.
We provide quantitative (statistical) and qualitative (experiential)
market research. Each type of research follows a precise
process.
Steps of this process are illustrated underneath:
 Analysis
of client’s needs and expectations;
Interview
outline definition and final document processing;
Interview
testing stage and reliability check via a panel of "test" users;
Identification
of the sample group/universe to be interviewed on anagraphical,
socio-anagraphical and geographical bases;
Data
administration and processing using the latest statistics
software (SPSS);
Creation
of easy-to-read on-/off-line reports for the user.
Our research tools range from telephone (using computer-based
interface tools and centralised databases) to face to face
questionnaires. |
