We
create multi-channel solutions (web, call
centers, paper questionnaires, coupons, etc…) to
manage our customers' marketing
databases.
We manage different incoming information flows from various
channels and direct them into our customers' specific
Data Marts (marketing databases, reporting systems
via web).
Using Data Mining techniques and technologies we can provide
customers with essential information for:
 dividing
their customers base ("active", "at risk", "dormant");
formulating
predictive theories and assumptions starting from ongoing
phenomena, which can be used to predict future trends.
Thanks to the utilization of modern hardware and software
solutions we have reached a real integration with
our IT area and our Customers´ technological infrastructure.
We use web services technology to create access solutions
for the data stored on our Servers, which simulate every
feature of our customers´ computer environments,
giving transparency both to the access and to the use of
information for end users operating through the Web.
Our information systems division is focused on assuring:
highly
personalized services;
possibility
to achieve highly automated technical and operating processes,
which significantly lower the risk threshold (caused through
human error);
highest
standard of protection for our customers´ data (in
terms of privacy and confidentiality of critical information). |
